Strategic work for On- and Offline maketing
Activities in an operational or advisory capacity in the past 15 years
Launch of own brand
The networking (Small Office and Home Office) SOHO market at the beginning of the 21st century brought many new low coast providers from Asia to Europe. The cost per Ethernet connection port fell in these years from approx. CHF 300 to CHF 2 to 3.
In order to be successful with OEM in Western Europe, I was commissioned to design and launch a brand presence.
Relaunch of a property online plattform
The task was to create a new concept for an existing portal in a very competitive market and to calculate the profitability.
After very deep market clarifications about size, behavior and competitors, the sobering result was that no further online real estate portals are needed in Switzerland. The NZZ Group later came to the same conclusion
Google Adwords Text- und Displayanzeigen
Representation (maternity leave) of a SEM manager of a travel company as a freelancer
Design from Facebook Business sites
Facebook can be used freely for any application using programmable apps. All functions specified by Facebook can be integrated into your own pages